Data is the most powerful resource in the business world, and of course software like SAS is what enables us to collect, analyze and visualize data. One way we use SAS for example is to test product ideas as a solution for a specific need or problem.

We run experiments against prototyped customer journeys which are used to develop a comprehensive strategy for creating next generation eCommerce products. Through this process we have been able to research potential solutions and secure funding from several investors who have taken an interest in our technology-led data analytics platform.